7 out of every 10 Spaniards use online social networks
According to the results of a survey published last week by the Association for Research into the Means of Communication (AIMC) around 71.3% of the Spanish population are registered with an online social network, an increase of 20.5% compared to last year.
Facebook is the most popular social network in Spain – 61.7% of Spaniards registered with a social network are registered with Facebook – followed by Tuenti with 20.8%.
Almost half of those interviewed (43.5%) use social networks on the internet on a daily basis with another 50% connecting at least once a week. The motive for most online social network users is friendship (80%) followed by hobbies (27%).
Windows Live Messenger/MSN Messenger is the clear leader for those who want to connect and send instant messages (53.3%) followed by Skype with 7.8% – a rise of 2.5% in one year.
However the use of the programme Internet Explorer by Microsoft has fallen for the second consecutive year – 51.
4% of internet users use this programme according to the survey. This is a fall of 20% in two years while Firefox by Mozilla accounts for 37.6% of users. Chrome by Google accounts for 7% of users.
After computers and laptops mobile telephones are the third most popular gadget used by Spaniards to connect to the internet (32.7%). For those people who use their mobiles to connect to the internet surfing the Internet and emailing are the most popular activities. Around 12% use their mobile telephones to watch videos like those on YouTube, 6% put photos on the internet and 1.5% upload videos onto the internet.
Excess advertising on the Internet is not longer regarded as the biggest obstacle for internet users. The survey found that the speed of internet connection is now the most important issue for Internet users followed by the cost of connection.
The survey by AIMC was carried out between October and November last year and 36,000 valid replies were used to compile the results. More information on the results of the survey can be seen here.
