1.0Ageinghttps://www.euroresidentes.com/euroresiuk/ageingBryan Rippinhttps://www.euroresidentes.com/euroresiuk/ageing/author/bryan/rich600338<blockquote class="wp-embedded-content" data-secret="JHHzHIi42M"><a href="https://www.euroresidentes.com/euroresiuk/ageing/gerontophobia-2/">Gerontophobia</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.euroresidentes.com/euroresiuk/ageing/gerontophobia-2/embed/#?secret=JHHzHIi42M" width="600" height="338" title="«Gerontophobia» — Ageing" data-secret="JHHzHIi42M" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> The sociologist and journalist Anne Karpf has just published  her book ‘How to Age’, and on the basis of her research for it wrote an article for The Guardian yesterday. She suggests that ageing is a process feared by the young and endured by the elderly. It’s a phantom dread for people in their twenties, women particularly. Anti-ageing creams are advertised – and bought – to combat what in fact is a multi-faceted experience which has been reduced to shame about being but, especially, looking old. She challenges what she calls the narrative of decline, arguing that the polarisation of